I’ve been building a training course on Social Media marketing for the last few weeks, and it finally came to get the course accredited. For the organisation I am trying to get accreditation for they want 5 copies of every piece of training material.
Trying to do my bit for the Eco-climate, I asked if they wanted it electronically format or Printed, Printed came the answer. So off I set to print, in full colour the materials for the Tutor and Students. (5 Copies)
20% of the way through my printer complained: “CYAN Low, CYAN Low…..” You get the picture. So I entered the maintenance panel, and dutifully clicked “Buy Now” to be sent to a site here in Canada where they want just short of $200 plus tax for a new CYAN Cartridge.
This printer was purchased on the basis of the “Green” claims of it’s manufacturer, in this case Samsung. The cartridges are supposed to print for between 2,000 and 4,000 pages of colour, and it has 4 cartridges, each costing nearly $200 (plus tax)
The list price of the printer is: $702 plus tax. Now I don’t profess to be too great a mathematician, but in my books, 4x$200 =$800, so I figure it’s cheaper to buy a new printer than replace the toner cartridges, which then leads me to think, what do I do with the old printer?
Land-fill! Yesss!
Can someone please explain, how these companies still get a way with claiming they are Green, when it’s actually up to the user whether they are Green or not. I can save a little bit of the planet by paying nearly $100 more each time I need to replace a set of cartridges, or I can stay current, save money and sod the environment by replacing my printer each time.
Would somebody in Samsung like to answer me this? “How is this Green?”
My decision? Get toner refills from RechargeX at 1/3rd of the price, a little labour and I’ve got 3 times the use out of the printer for less than half the price of doing it Samsung’s way.
I asked what would happen to the warranty if I used toner refills, and they said it would invalidate the Warranty, thereby confirming my suspicion that they are not about Green as much as they are about Greenbacks! Rather sell toners at a high price to encourage new Printer sales, than lower the price of the Cartridges, or even sell the toner refills themselves.
Still looking for the green in that.
So back to the title, why does this one incident make me “tired” of the misuse of “Green” in Technology. For years I have been trying to improve the standards of Practice and Ethics in the I.T. Profession, misuse of terms like “Green” and “Environmentally Responsible” are OK if you are, but wholly unethical if you are not. You might be a little “Greener” than you were, but “Green” you definitely ain’t!
And if you think others are better, check out the prices of the other manufacturers too.
HP LaserJet CP3520 – Price $899. Toner Cartridge replacement $264 x 3 (CMY) + $134 (Black) = $926. What do they compare their Green Calculator to? Copy Shops. Oh yes, very measurable.
Brother HL-4070CDW – Price $529.99. Toner Cartridge Replacement $159.99 x 3(CMY) + $113.99 = $594. Their claim to Green, you can save the planet by reducing the paepr you use by printing Duplex. Back on the user again, and hey, Brother, Paper is recyclable, try recycling that great hunk of Plastic and Metal you guys call a Green Printer.
Finally I thought I’d found something, Lexmark, the company originally started by IBM. Printer C546dtn, Price $955, Toner Cartridge Replacements $92 x 3 (CMY) + $85 (Black). Oh, but then to my dismay, the CMY Cartridges even in high-yield format only give 2 fifths of the other high-yield equivalents, and the Black only 1/5. Re-adjusting the prices to make the comparisons fair we get $903. Less than the original price of the Printer AND they recycle the cartridges for you (or you get surcharged), so “Green’ish” in comparison with the others here, but “Green” Nah! Don’t think so.
The actual cost of Toner powder? $7.22 per kilo, made in…..China, but then again where do you think all these Manufacturers get theirs? What stops you from buying this and refilling? The printer manufacturers DELIBERATELY build in mechanisms to make the Toner Cartridge unusable after their powder runs out.
Yes gentlemen (and ladies) very Greenback, very Greenback indeed.
